Consumer Insights: Revealing what is in consumers mind

I prepare this deck because I consider myself a devoted and passionate consumer insights consultant & researcher. I have been working on the market research field for about 13 years, and recently founded Consumer Insights – Desnudando la mente del consumidor, a consumer insights based consultancy. I truly believe in insights. I think that a consumer centered organization fueled by consumer insights is the best solution for business success, and a important input for marketing innovation. I want to share and promote consumer insights vision thorough our professional community!.

My favorite definition of Consumer Insights is "looking where others don't look to find what others can´t find". A consumer insight vision led to deep consumer understanding:

• Deep understanding of consumers hidden needs and unconscious motivations unconscious (did not confess)
• Central value or belief relevant to consumer that fuels consumption behavior and motivate purchase.
• Discover within minds and hearts of consumers.
• Penetrate consumers mind

In that sense I understand Consumer Insights as a clear understanding of consumer deep & unrevealed behavior, feelings and beliefs for marketing innovation & competitive advantage!

Consumer Insights - Revealing what is in consumers mind

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